All-Natural Whey Proteins From U.S. Dairy An Essential Nutrient Source

Monday, September 17th, 2018 | 1092 Views


All-Natural Whey Proteins From U.S. Dairy An Essential Nutrient Source A research study carried out by Nielsen in 2017 revealed that 37 percent of consumers in Singapore prioritise the quality of ingredients when purchasing or consuming food. As part of ongoing efforts to showcase the importance of dairy protein intake for consumers, the U.S. Dairy Export Council (USDEC) released findings highlighting how whey proteins can meet growing demand for quality nutrients in foods and beverages in Singapore and the wider Asia region.

Whey protein is a co-product of cheese-making, and can be added into food and drinks to boost nutritional content. A new study published in Nutrition Reviews suggests the beneficial effects of consuming whey protein applies also to women, building upon earlier well-demonstrated nutrition research supporting benefits for men. In this systematic review and meta-analysis of 13 randomised controlled trials totaling nearly 500 adult women, researchers found adding whey protein to a daily diet improved body composition by modest increases in lean mass without influencing changes in fat mass. Additionally, body composition improvements were even greater during reduced calorie diets, which suggest that whey protein may be especially helpful in preserving lean muscle mass during periods of weight loss.

“Dairy proteins are a natural fit with Asia’s nutritional demands. They are suitable for consumers across all generations, whether for general consumers trying to manage their weight,  for athletes who need to maintain optimum muscle mass and performance, or for the elderly who might require higher quality nutrition in their older age,” said Pauline Chan, Director, Food & Nutrition Consultants, Singapore. “With the increased use of dairy proteins in food and beverage products here in the Southeast Asia region, consumers can start looking forward to more variety in quality protein-enriched nutritional foods and beverages in time to come.”

“Not all protein sources can boast these benefits, given differences in protein quality,” said Dalilah Ghazalay, Regional Director at USDEC Southeast Asia. “As the world’s largest producer of cow’s milk and whey ingredients, the U.S. dairy industry is uniquely positioned to help formulators meet consumer demand for sustainably produced, nutritious, functional, versatile, securely sourced ingredients specific to Southeast Asia’s needs.”

Southeast Asian consumers are becoming more conscious and informed about nutritional content when consuming food. This is true across generations. The 2017 Nielsen study showed that regardless of age group–baby boomers (50-64 years old), Generation X (35-49 years old) and Generation Y (25-34 years old), achieving health and wellness was their top priority. Custom research by USDEC in 2017 further supports this; 38 percent of Singaporeans surveyed stated that living a long and healthy life was their main health goal. Consumers in the region already recognize that protein is an important part of their diet, so having U.S. dairy protein ingredients incorporated in a wide range of finished products can align with meeting their health and wellness needs.

 

Further reading:

GlobalData’s Snapshot Of APAC Dairy And Milk Beverages Market

Guidelines For Insect-Based Food Labelling Established

Euromonitor: What Are The Latest Beer Trends In Southeast Asia?

Flexicon Opens New Office In Jakarta

Top Opportunities In Soy Protein, Market Projected To Reach US$5.88 Billion

Health-Conscious Consumers Want It All—Both Plants And Meat Options

Yili Enters Southeast Asian Market To Bolster Local Industry

Kerry Group Opens €20 Million Production Facility In Tumkur, India

The Potato Is Making A Comeback

Food Quality Management Takes Centre Stage At Food Japan 2018

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