79 Percent Of Consumers Are Confused About Diet And Health Messages

Wednesday, January 17th, 2018 | 2657 Views

79 Percent Of Consumers Are Confused About Diet And Health Messages survey suggests that most consumers would rather consult the Internet than a dietician.

A survey conducted by market intelligence firm New Nutrition Business across 2,000 consumers in the UK, US, Spain and Australia, indicated that 79 percent (1,580 consumers) of consumers find messages surrounding health, food and nutrition ‘confusing’. This is due to dietary advice that has changed over time to suit the health of the general populace.

An increasing number of people are uncertain about which foods are considered healthy because the criteria for healthy foods keeps changing.  Joana Maricato, research manager in charge of the study, comments: “Consumers in the UK and worldwide are confused about whether certain foods are healthy or not. Online sources are their go-to place for dietary information, where they often find contradictory advice. So, they pick and choose a dietary pattern that they believe suits them best and craft their own eating style.”

To support their findings, the research team indicated that 34 percent of UK consumers would rather rely on online sources such as blogs than consult a dietitian or nutritionist to get advice on healthy lifestyle choices. Only 14 percent of consumers indicated that they would consult a dietitian for advice.

One unanimous result of the survey across all countries surveyed was that consumers felt they consume too much sugar (86 percent) and felt that they should take measures to reduce their sugar intake (89 percent), but are uncertain on which foods to avoid.

Moving forward, there should be more dialogue on the accuracy of health labels and messaging, making nutritional information more accessible to consumers.

Read more about the survey here.


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