The company’s new chocolate creation will expand the chocolate industry’s hues beyond dark, milk and white chocolate. This is the first new natural colour for chocolate since Nestle created white chocolate more than 80 years ago.
Peter Boone, chief innovation and quality officer, Barry Callebaut, said: “Consumer research in very different markets confirms that ruby chocolate not only satisfies a new consumer need found among millennials—hedonistic indulgence (pursuit of pleasure)—but also high purchase intent at different price points.”
Early market research had shown a particularly high interest in China, a country not normally known for its chocolate consumption, and the company also found huge enthusiasm from customers all around the world.
The pink-hued chocolate is made from the ruby cocoa bean —it is reddish in colour and has an intense taste. The chocolate has a natural berry flavour, without containing any berry colouring or flavouring.
The beans used to make ruby chocolate come from the Ivory Coast, Ecuador and Brazil and the unique colour comes from the powder extracted during processing.