Consumers Want Protein With Clean Labels

  • Thursday, 31 August 2017 10:00
  • Published in Business News
  • Read 583 times

New product launches with high protein labels across Southeast Asia grew by eight percent on average every year from 2012 to 2016, according to market intelligence agency Mintel.

The protein ingredients market in Asia forecast to grow by 11.2 percent this year.

Hamish Gowans, general manager, Fonterra NZMP Ingredients (a provider of dairy ingredients), Southeast Asia, said that Asian consumers are increasingly seeking specific nutritional benefits to support their growing interest in health and active living, while demanding greater convenience to fit their urban, time-poor lifestyles.

“Dairy in particular is an excellent source of high quality protein, and is a tremendous nutritional bundle. Protein from dairy is amongst the highest quality protein available, providing more digestible essential amino acids per gram than other protein options, such as soy,” added Mr Gowans.

More consumers are becoming aware of the benefits of protein that include weight management, boosting and maintaining muscle, improving growth and development, and helping people keep active as they age.

“Consumers are increasingly seeking dairy products from a trusted source and want to know where their food is from. They are looking for natural ingredients, minimal additives and clean labels with a clearly stated origin,” Mr Gowans concluded.

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Asia Pacific Food Industry (APFI) is Asia’s leading trade magazine for the food and beverage industry. Established in 1985, APFI is the first BPA-audited magazine and the publication of choice for professionals throughout the industry with its editorial coverage on the latest research, innovative technologies, health and nutrition trends, and market reports.

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