The beverage manufacturers pledging to reduce sugar content in drinks include Coca-Cola, F&N Foods, Malaysia Dairy Industries, Nestle, PepsiCo, Pokka and Yeo Hiap Seng.
“These players make up 70 per cent of the total pre-packaged sugar-sweetened beverages market in Singapore. This move could potentially reduce sugar consumption from these beverages by about 300,000 kg per year,” said MOH in statement.
The drinks that are currently above the sugar limit and will be affected include Coca-Cola’s A&W sarsaparilla, Schweppes bitter lemon and Fanta Strawberry, PepsiCo's mug root beer and Mountain Dew, Yeo Hiap Seng’s tamarind juice drink, and Pokka’s soursop juice drink and guava juice drink, as well as the partner brands that it manufactures for: Kickapoo, Sinalco and Green Spot.
MOH said that sugar-sweetened beverages are a key area of focus in reducing sugar consumption among Singaporeans as 60 percent of their total sugar intake comes from beverages with high sugar levels such as soft drinks, juices, coffees and teas.
The country’s Diabetes Prevention and Care Taskforce is looking into additional measures to encourage further reductions in sugar consumption in Singapore, such as imposing a sugar tax, warning labels and advertising restrictions on sweetened beverages with high sugar content.
The beverage manufacturers said that they believe their drinks will continue to sell well as consumers are becoming more health-conscious, hence opting for beverages with a lower sugar content.